The Brooklyn and Manhattan skyline at golden dusk

Chief Financial Officer, Brooklyn, New York

LianaBertsch

Finance, strategy and operations, built over 15+ years.

Chief Financial Officer and founder, leading finance for growing businesses across the United States, from fractional CFO mandates to building her own advisory firm.

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Portrait of Liana Bertsch — Liana Bertsch, Brooklyn, New York

Executive Profile

A CFO who builds businesses, not just balance sheets

A director and entrepreneur with more than 15 years of success across entrepreneurship, not-for-profit, manufacturing, production, service, hospitality, tourism, engineering and consulting. She brings a blended expertise in accounting, finance, management, business leadership and operations.

She believes in doing what it takes to achieve her goals, embraces failure to improve and learn, and is a passionate supporter of start-ups and small companies.

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Signature Programs

Programs that turn finance into progress

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CFO advising business owners in a modern office

Fractional CFO

Fractional CFO & Financial Leadership

Part-time CFO leadership for growing businesses, through The CFO Centre USA and Minerva Advisory Services.

Strategy

Strategic Finance & Planning

C-suite consulting on effective business strategies, and executive insight that aligns strategy with organizational goals.

Engineering team reviewing plans in an office

Operations

Financial Operations & Controls

Finance and operations run with discipline, from reporting and controls to day-to-day execution.

Fractional CFO & Financial LeadershipStrategic Finance & PlanningFinancial Operations & ControlsStakeholder Engagement & AdvisoryBusiness Transformation & GrowthAccounting & Compliance

15+ years

Years of experience across finance, operations and entrepreneurship

12 roles

Roles across finance, operations and education

10 employers

Employers, from New York to Yerevan

3 languages

Languages: English, Armenian and Russian

Focus

Finance, strategy and trusted partnership

Fractional CFO Leadership
Strategic Finance
Financial Operations
Stakeholder Engagement
Team Management
Management Contracts

Doing what it takes, and embracing failure to improve and learn.
Liana Bertsch, MBA, CFA, CPA

Where she adds value next

Built for CFO leadership and executive mandates

Fractional CFO and financial leadership, strategic finance and planning, financial operations and controls, and advisory for start-ups and growing businesses, finance leadership that helps the whole business move forward.

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