CFO and entrepreneur
A sitting CFO at two organisations and the founder of her own advisory firm, pairing senior finance leadership with building a business from scratch.
01, Executive profile
Liana Bertsch CFO
A director and entrepreneur with more than 15 years of success in entrepreneurship, not-for-profit organizations, manufacturing, production, service, hospitality, tourism, engineering and consulting, with a blended expertise in accounting, finance, management, business leadership and operations.
Currently Chief Financial Officer at BrickHouse Security and with The CFO Centre USA, and Founder of Minerva Advisory Services, three concurrent mandates that pair senior finance leadership with entrepreneurship.
She firmly believes in the value of doing what it takes to achieve her goals, does not shy away from risk, and has learned to embrace failure to continuously improve and learn new skills. A passionate supporter of start-ups and small companies, she is always eager to meet new people and expand her professional network.
- Current roles
- Chief Financial Officer, BrickHouse Security (March 2025 to Present); Chief Financial Officer, The CFO Centre USA (May 2023 to Present); Founder, Minerva Advisory Services (October 2022 to Present)
- Previously
- Associate Director (CFO), Black Ink Business Services LLC, New York (2020 to 2022); Director, CFO/Director and VP of Finance and Operations, Vision Integrity Engineering Ltd. (2012 to 2022); Senior Accountant, RAE Engineering & Inspection Ltd. (2009 to 2012)
- Sectors
- Entrepreneurship, not-for-profit, manufacturing, production, service, hospitality, tourism, engineering and consulting
- Markets
- Brooklyn, New York, United States; earlier Yerevan, Armenia
- Education
- MBA Finance, Haskayne School of Business; Masters in Commerce, Yerevan State Institute of Economy, Yerevan
- Languages
- English, Armenian and Russian
The rare combination
Very few CFOs hold all three
Triple credentialed
MBA in Finance, Chartered Financial Analyst and Certified Public Accountant, with Negotiation Mastery certification behind them.
Breadth across sectors
Fifteen plus years across entrepreneurship, not-for-profit, manufacturing, production, service, hospitality, tourism, engineering and consulting.
That combination is the signature of this portfolio.